Recent Work
Product Design & Strategy
NetX360+
NetX360+ is BNY Mellon | Pershing’s next generation advisor and custodian platform, having more than 100,000 active users. I led the experience design vision, strategy and implementation of the web version. Partnered with business teams and applied a user-centered design framework to understand gaps and conduct user research. Oversaw the creation and execution of the new, modern design.
NetX Investor (NXI) Redesign
NXI is an investor-facing platform with 600,000-700,000 active monthly users adopted by 900+ firms. As the Head of UX, I spearheaded its redesign from strategy to execution.
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NetXServices Portal
NetXServices is the digital place for client firms of BNY Mellon | Pershing to educate themselves about and leverage integration solutions (such as APIs and micro front-ends) to meet their business needs. This initiative involved designing and building this digital solution from scratch. My role was to lead its experience design end-to-end: From concept design to implementation through of our agile development process.
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Design Ops and Best Practices
HORIZON Design System
Managed the implementation of the first-ever complete design system at BNY Mellon - a central location for sharing component code and best UX design practices. The system was built using Zeroheight which we integrated with Figma and Storybook to publish the UI designs and the respective component code.
User Research Practice
Institutionalized User Research as a practice within our Product Design Process. User Research is conducted at two levels: (i) at the strategic level, in partnership with business stakeholders, to understand pain points and opportunities for digital transformation, and (ii) at the project level to evaluate concept design, conduct usability testing and support agile team cadence. Introduced best practices such as personas, user journey mapping and remote usability testing. Implemented research Ops to achieve scalability with tools such as Maze and EnjoyHQ.
Art of the Possible
Envisioned a seamless, well integrated mobile digital experience for opening an investment account, funding the account and placing trades, all within a few minutes, by leveraging the organization’s API ecosystem. The strategic goal was to demonstrate the FinTech-like capabilities of the organization.
